![]() It counts top filmmakers, scientists, and sports teams among its many fans. At the same time, it’s also like a self-correcting selfie-stick that you can set to always capture your body or face.ĭJI is one of the few Chinese companies that has become a premium brand in foreign markets. Essentially, it turns your smartphone into a next-level video camera that allows shake-proof, always-on-target shots. One of their newest hits is Osmo, a hand-held device that’s something like a steady-cam, yet also features motion tracking. The three-story shop includes an indoor flying zone and room to hold workshops.īesides drones, DJI has a wide array of products based on the innovative tech they developed while solving technical problems in aerial systems. Hong Kong joins Shenzhen and Seoul, as the third city to host a DJI flagship. Rendering of what the shop interior will be like The new Tower 535 is a stylish addition to the neighborhood, and has been attracting on-brand tenants including a co-work space, a top-notch seafood restaurant, and a craft coffee shop. In a city known for its shopping, Causeway Bay is one of the most sought after locations because it’s popular with both locals and visitors from abroad. The opening of the DJI flagship store in Causeway Bay marks a triumphant return.ĭJI appears to be taking a strategy from Apple’s playbook, creating a temple for all things drone-related in fashionable, high-visibility locations. Frank Wang, DJI founder and CEO, got his start in Hong Kong, and initially sought to build the company here in H.K., before receiving a better offer from nearby Shenzhen. Crews are hard at work unboxing for the opening!ĭJI is the international market leader in drones and continues to attract everyone from artists and hackers to filmmakers and hobbyists with their innovative products. Part gallery, showroom, and community center, the 10,000 square foot shop is an anchor tenant in the new Tower 535 at the end of Jaffe Road. Drone pioneer DJI, arguably one of China’s coolest companies, is opening a Hong Kong flagship store in Causeway Bay on September 24th.
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